![]() Opening in late June in the tattered remains of the failed Trump Taj Mahal, the Hard Rock has exquisite timing. The trick now is to make the rest of the place a great experience for Atlantic City visitors. “Sports betting is such a positive thing,” Morris said. ![]() Neither he nor Morris was willing to provide any specifics on just what sports betting would mean for the Hard Rock Hotel & Casino because they aren’t casino operators, but each knew that the ruling would have a substantially lucrative impact on the town. “This is very exciting for Atlantic City,” Jingoli says. Images of packed sports books no doubt rushed through every casino executive’s head, but for Jingoli and Morris, who were betting that the Hard Rock brand would propel their project into the profit column, this was an extremely positive way to enter Atlantic City’s treacherous climate. Suddenly, what some had viewed as a somewhat misguided pursuit-opening a casino in a town that couldn’t seem to stop closing them-had received the gift of a potentially gushing revenue stream. ![]() Supreme Court had legalized sports gambling on a state-by-state basis. Earlier that morning, in a decision many people had dreamed of and worked toward for years, the U.S. Joe Jingoli and Jack Morris were checking in on a very good day to be involved in an Atlantic City casino property. ![]()
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